Photograph: Håkan Wike
A NEW ERA STARTS NOW
“A new era starts now. A new way to travel, meaningful and conscious, with experiences that enrich both the traveller and the destination.”
- 2022 Visit Sweden
Distant places attract travelers both from a safety and an experience perspective. There, the visitor can without big crowds and the experiences feel more authentic, unique and exclusive when they done alone. This also drives a desire at travelers to find and visit the places that are "untouched" by many people.
The purpose of the project "Hållbar företagsverksamhet inom besöksnäringen" is to preserve and to develop comfortable safe natural escapism and support the development of tourism in. Bjärme has great potential for developing as an rural area in Jämtland and was granted fundings from the the rural development program. The program is part of the EU's strategy for smart and sustainable growth.